A HERITAGE OF INNOVATION

Trusted since its introduction in 1940, Nair™ has always been known for its expertise in hair removal. In the beginning, there was a single-formula, single-scent depilatory lotion. Today, there are multiple options and forms to choose from—for both women and men. As the #1 Hair Removal Brand in the U.S., Nair™ continues to innovate and expand by bringing the world hair removal options "Like Never Before."

1940

Smooth Beginnings

Carter Products, Inc. introduced Nair™ Lotion and the world said "hello" to an exciting new way to get beautifully bare skin.

1975

"Nair for Short Shorts!" Commercial Debut

Our Short Shorts advertising campaign debuted. The initial commercial goes on to win a CLIO, the world's most recognizable international advertising award.

1977

Baby Your Legs, Baby

Our Baby Oil formula was introduced. The moisturizing ingredient helps soften and pamper skin. The formula was so popular, you can still buy Nair™ with Baby Oil today!

1983

Nair™ Becomes the #1 Hair Removal Brand*

Bolstered by our growing products and innovation, we became the leader in the category, a position we continue to hold today.

1985

On a Roll

Our first roll-on depilatory was introduced, offering quick and simple, no-touch application.

1990

A Hot New Option

The first Nair™ Wax was introduced, giving you salon-smooth results in the comfort of your own home. It's all of the beauty, without all of the cost.

2001

Not Just for Women Anymore

Over time, men's interest in hair removal had grown, along with terms such as manscaping! In 2001, the first line of Nair™ for Men products, designed specifically for guys, arrived on store shelves.

2007

Handle with Care

Our Sensitive Formula debuted. Now, no matter what your skin type, you can enjoy a silky, smooth look that lasts.

2012

Brazil's Beauty Secrets Are Now Yours

Our Brazilian Spa Clay line was introduced, offering an array of luxurious hair removal treatments infused with Mango, Açai Berry and Mineral-Rich Clay.

2014

Mad for Moroccan Argan Oil

Another offering in a long line of innovation, the newest collection brings you the most exclusive ingredient in beauty—restorative, 100% natural Moroccan Argan Oil.

2015

Happy 75th Birthday, Nair™!

For our anniversary, we're celebrating all the strides we've made and all of those yet to come. With great anticipation, we look forward to where our beautifully bare, touchably smooth legs will take us next.