1940
A newspaper clipping displaying a headline about Nairâ„¢ Hair Removal.

Aha! A Hair Removal Formula!

Carter Products, Inc. discovers and patents a brand-new way to remove hair. Nair™ Lotion is introduced to the world.

1975
Four retro women pose with their legs up while holding bottles of Nairâ„¢ Hair Removal Cream.

Who Wears Short Shorts?

Our Short Shorts advertising campaign launches, and it's got legs. The commercial goes on to win a CLIO, the world's most recognizable international advertising award.

1977
A retro woman wearing a pink bikini holds a bottle of Nairâ„¢ Hair Removal Cream.

Baby Your Legs, Baby

We introduce our baby oil formula to help moisturize, soften and pamper skin while removing hair. (And you can still buy Nair™ with baby oil today.)

1983
A graphic reading: Nair - the #1 hair removal and depilatory brand.

Nair™ Becomes the #1 Hair Removal Brand

Thanks to our adoring fans and growing product lines, we become the leader in the category, an honor we still hold today.

1985
A woman wearing black pumps and wearing blue underwear sits on a pink step.

On a Roll

Our first roll-on depilatory (today known as Glide On ) is introduced, offering a quick and simple, no-touch application. Rad.

1990
A woman uses a wooden spatula to spread Nairâ„¢ wax on her legs.

Wax On, Wax Off

We expand our offerings and the first Nair™ Wax hits the scene, promising salon-smooth results in the comfort of your own home.

2001
Four different Nairâ„¢ for Men products are displayed in front of a white background.

New Era, New Product Line

In the new millennium, men's interest in hair removal has grown - along with the trendy term "manscaping." The first Nair™ for Men products arrive on store shelves.

2007
Containers of Nairâ„¢ Hair Remover Sensitive Skin Face & Bikini Wax Strips and Bikini Cream.

Handle with Care

We continue to innovate to help more people achieve silky-smooth results, including those with more delicate skin. Our Sensitive Formula debuts.

2014
A woman in a white swimsuit poses in front of a pool. In front are four different Nairâ„¢ products.

All About Argan Oil

We introduce nutrient-rich, restorative, 100% natural Moroccan Argan Oil to many of our products, turning them into fan favorites.

2018
A botle of Nairâ„¢ Sensitive Formula Shower Power with Coconut Oil next to a cracked open coconut.

Adding Coconut Oil

A good thing gets even better. Our Sensitive Formula gets an upgrade with 100% natural coconut oil and vitamin E.

2021
Three bottles of Nairâ„¢ Bladeless Shave Hair Remover Whipped Creme, each with a different scent.

Glow Up

We continually innovate to bring fresh, new products, including the launch of our Bladeless Shave line infused with rosewater, lavender and 30 mg CBD.